Is Your Capital Working as Hard as You Are?

Profit shows how much you earn — but ROCE reveals how efficiently your money earns it. A Mumbai client once had just 8% ROCE while FD rates were 7%. After pricing and cost tweaks, we raised it to 15%. If your business can’t beat a safe investment, your capital isn’t creating wealth — it’s just busy. With the right Virtual CFO guidance, discipline in finance today becomes freedom in business tomorrow.