Is Your Capital Working Hard Enough?

Every rupee invested in your business should deliver returns better than a fixed deposit. That’s where Return on Capital Employed (ROCE) comes in — a key metric that shows how efficiently your capital generates profits. Recently, a client in Mumbai earning just 8% ROCE — barely above FD rates — consulted our Virtual CFO team. Through smarter pricing strategies and cost control, we helped them lift ROCE to 15%. The takeaway? If your business isn’t outperforming safe investments, your capital isn’t working hard enough. Measure it. Track it. Improve it.